Vroom Autoparc, recently acquired by a local investor, is an eight acre car retail site located on the Tyne Tunnel Trading Estate.

DMD was asked to redesign and revamp the existing Vroom logo but not to change it dramatically as this was already an established autoparc that had a strong identity. Keeping but tweaking the existing colours as well as the font we were able to achieve this, as well as doing something more striking with the ‘V’ icon which helped to further strengthen the identity of the overall logo.

A brochure and website was designed by us for the site using the new logo design and brand guidelines.

Banners, flags and main totem at the front of the site were also designed, printed, manufactured which overall helped to enhance and generate more interest in the site.